January 26, 2026 • Alex Zerbach
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Stop guessing. Start executing.
Step-by-step playbooks for every channel, tool, and tactic you need to grow your SaaS.
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Demand Generation
18 min
Facebook Ads Playbook
Scaling strategy that reached $2M ARR at $38 CAC
1
Campaign Architecture
2
Targeting & Audiences
3
Creative Framework
4
Optimization & Metrics
Includes templates
Free
Your time is too valuable to figure everything out from scratch
Every hour you spend guessing at sales comp structures or customer success metrics is an hour you're not building product or talking to customers.
Skip the $100K mistakes
Hiring the wrong VP of Sales. Building the wrong pricing model. Scaling ops too early. These playbooks show you what actually works.
Get answers in minutes, not months
Stop Googling variations of the same question. Each playbook gives you the framework, the metrics, and the common pitfalls.
Written by operators, not consultants
Every playbook is created by founders and executives who've actually scaled companies. No theoretical BS.
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Choose the area where you're stuck right now
Marketing
CAC optimization, channel strategy, brand positioning
"How do I lower CAC without killing growth?"
Demand Generation
Pipeline building, lead qualification, MQL/SQL frameworks
"How do I build a predictable pipeline?"
Sales
Comp plans, hiring playbooks, sales process optimization
"When should I hire my first sales rep?"
Customer Success
Onboarding frameworks, expansion playbooks, health scores
"How do I reduce churn from 5% to 2%?"
Customer Support
SLA structures, team scaling, automation strategies
"When do I need to hire dedicated support?"
Finances
Unit economics, runway planning, fundraising readiness
"What metrics do investors actually care about?"
Operations
Team structure, process design, scaling infrastructure
"How do I scale without breaking everything?"
Product
Roadmap prioritization, product-market fit, feature deprecation
"How do I say no to feature requests?"
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