Create and implement repeatble processes that will allow your team to hit their metrics and goals.
Problem: Your team is working hard but they are wasting time reinventing the wheel, working on ineffective strategies, or too busy to document what is working.
Solution: Playbooks allow you to create a repository of coordinated processes so your team can execute multiple strategies across multiple business functions.
Playbook: There should be a single playbook for each team, department or business function. Example: Marketing Playbook
Game Plan: There are multiple game plans within a playbook. These game plans can be shared across multiple playbooks. Be careful not to duplicate game plans across different playbooks. Example: Promotions (shared amongst product, marketing, sales, and customer support)
Plays: There are multiple plays within a game plan. These plays, often referred to as processes are the repeatable steps a team member takes to execute a game plan. Again, plays should be shared across game plans and you should not have duplicate plays. Example: How to create a landing page.
Playbooks should include
Teams should not duplicate plays to include them in their game plan. A single play must exist for the topic and be included in other game plans.