SaaS Pricing Pages: Design Guide 2024
November 2024
Your SaaS pricing page can make or break sales. Here’s how to create one that converts in 2024:
- Show value, not just prices
- Use clear, easy-to-read layouts
- Build trust with social proof
- Offer help and answer common questions
- Make it mobile-friendly
- Test and improve regularly
Key elements:
- Comparison tables
- Feature grouping
- Local currency options
- FAQ sections
- Customer testimonials
Tips for success:
- Keep it simple (3-4 pricing tiers work best)
- Highlight your recommended plan
- Use A/B testing to optimize
- Update content as your product evolves
Remember: Your pricing page should inform and guide potential customers to buy. Focus on clarity, simplicity, and showing the value of your product.
Quick Comparison:
| Element | Purpose | Example |
|---|---|---|
| Clear layout | Easy decision-making | Asana‘s side-by-side table |
| Value showcase | Highlight benefits | Appcues‘ feature descriptions |
| Social proof | Build trust | Intercom‘s client logos |
| Mobile optimization | Cater to 60%+ of traffic | Squarespace‘s responsive design |
| Regular testing | Improve conversions | Groove’s 1.11% to 4.15% boost |
Related video from YouTube
How to Show Value in Your Pricing
In today’s SaaS market, it’s not enough to just list your prices. You need to show why your product is worth every penny. Here’s how to make your pricing page a powerful tool for converting visitors into customers.
Ways to Show Product Value
Don’t just tell customers what your product does. Show them how it’ll make their lives easier. Take Appcues, for example. They’ve got three simple pricing tiers based on monthly active users (MAUs). Each tier has a clear label, so customers can quickly figure out which one fits them best.
"By the time your customers reach your pricing page, they’re looking for cut-and-dry comparison points that will help them make a purchasing decision."
To nail this approach:
- Keep your pricing tier descriptions short and sweet, focusing on benefits
- Highlight features that solve real problems
- Sprinkle in some social proof (think customer stories or testimonials)
Matching Features to Customer Needs
Your pricing should reflect that you get your customers. Campaign Monitor does this well. They’ve set up their pricing to cater to both occasional emailers and power users. Their page lays out the features and differences clearly, so customers can easily pick the right plan.
To match your features to what customers actually need:
- Do your homework on your target market
- Create detailed buyer personas
- Offer some wiggle room with customizable plans or add-ons
Using Price Comparison
Smart price comparison can make your offering shine. It’s all about giving context and showing why each plan is worth considering.
Check out Mailchimp‘s pricing page. They use a comparison table that makes it easy to see what you get with each plan. It’s visual, it’s clear, and it helps customers make the right choice.
To nail your price comparison:
- Build a comparison table that’s easy on the eyes
- Point out your star plan (usually the most popular one)
- Use colors or icons to make key features pop
Want to take it up a notch? Consider adding an interactive price calculator like Baremetrics. It lets potential customers play around with different scenarios to see exactly what they’d get for their money.
Must-Have Page Elements
A SaaS pricing page that converts isn’t just about listing prices. It’s about smart presentation that builds trust, shows value, and guides potential customers to buy. Here’s what your SaaS pricing page needs in 2024:
How to Group Features
Organize your features so customers can easily compare and understand. Here’s how:
Use a comparison table: A good table makes things clear. Look at Mailchimp’s pricing page. Their table shows what you get with each plan, making it easy to see the value as you move up tiers.
Highlight key differences: Don’t list everything. Focus on what makes each plan special. Slack does this well. Their clean design puts the spotlight on the most important features and pricing tiers.
Progressive disclosure: Use expandable sections for less important features. This keeps things tidy but lets curious users dig deeper. Zendesk’s pricing page does this. They split info into sections like "Plans for everyone" and "Plans for enterprises". It keeps things organized without being messy.
Building Customer Trust
Trust is key for online sales. Here’s how to build it:
Show social proof: Put logos of big-name clients or awards on your page. Intercom does this. They show logos like Amazon and Meta, which instantly makes them look more credible.
Use customer testimonials: Real words from real users can be powerful. Treehouse does this well. They show testimonials from users around the world, highlighting how people have succeeded with their service.
Be clear about policies: State your refund and cancellation policies clearly. Casper does this right. They clearly say: "After you buy your mattress online, we’ll ship it for free. If you’re not in love, we have a 100-night trial." This upfront approach makes customers trust them more.
Help and Common Questions
Address potential concerns to make buying easier:
Have a good FAQ: Include a well-designed FAQ that answers common questions and explains policies. SEMRush uses FAQs effectively to address user concerns and explain their pricing.
Offer live chat: Immediate support can be a game-changer. Industry data shows 76% of companies have a "Contact Sales" option on their pricing pages, and 13% have live chat. This lets customers get quick answers to specific questions.
Make support easy to find: Show clearly how customers can get help. Whether it’s email, phone, or chat, make sure these options are easy to see on your pricing page.
By including these elements, your SaaS pricing page will do more than just inform – it’ll make potential customers confident in their choice. The goal is to create a smooth experience that guides users from thinking about buying to actually buying. As Jon Festejo, Co-Founder / CEO at Salesbricks, says: "Incorporating trust signals into your SaaS pricing page can help drive more sales."
In 2024, a good pricing page is more than just features and prices. It’s a powerful tool to convert visitors into customers. By organizing your features smartly, building trust with social proof, and offering clear support, you’ll create a pricing page that not only informs but converts.
Making Your Page Easy to Read
Your pricing page can make or break a sale. In 2024, it’s crucial to have a page that’s both informative and user-friendly. Here’s how to do it:
Layout That Makes Sense
A good layout is key. Here’s what to focus on:
Clear sections: Split your page into distinct areas. This helps visitors find what they need quickly. Check out Evernote‘s pricing page for a great example.
Key info stands out: Make important details pop. Gusto’s pricing page nails this with a catchy headline and subhead. They also highlight their middle option with a "limited time offer" badge.
Smart comparison tables: If you’re showing multiple plans, use a comparison table. GitHub‘s pricing page uses big boxes with visible discounts. It’s easy to compare options at a glance.
"All the hard work will be in vain if your pricing page doesn’t look right. It should have a neat and user-friendly design and be easy to read and comprehend." – SaaS Design Expert
Organized FAQ: Don’t let your FAQ become a text wall. Evernote uses a drop-down list for their FAQ. It keeps things clean while still giving easy access to info.
Making it Work on Mobile
Over 60% of online traffic comes from mobile devices. Your pricing page needs to look good on small screens. Here’s how:
Go responsive: Your page should adapt to different screen sizes. Squarespace does this well, letting users switch between payment options on any device.
Keep it simple: On small screens, focus on what matters. Kinsta uses a sliding carousel for their pricing plans on mobile. They cut out redundant info to keep things short and sweet.
Try different layouts: The usual side-by-side comparison might not work on mobile. Instead:
- Use tabs for 2-3 pricing plans (like Knak does)
- Stack pricing cards for up to four plans
- Use a sliding carousel for five or more plans
Fix table UI: If you use tables, fix rows and columns. This makes it easier to read as users scroll.
"Most of the battle is simply knowing what to do (so no excuses now). Making something great isn’t much harder than making something good."
Remember, your mobile pricing page doesn’t need to be identical to desktop. It just needs to be as usable and informative. Focus on clarity, simplicity, and touch-friendly design. This will help your mobile page convert just as well as desktop.
In 2024, a well-designed, easy-to-read pricing page is a must for SaaS success. Use these tips to create a page that informs and guides potential customers. You’ll boost conversions and grow your business.
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Getting More Sales Through Better Layout
Your SaaS pricing page layout can make or break your sales. In 2024, you need a page that informs and guides customers to buy. Here’s how to optimize your layout for more conversions.
Creating Clear Plan Comparisons
When showing your pricing plans, clarity is key. A good comparison table can boost understanding and decision-making. Here’s how to do it right:
Use a side-by-side format. This lets customers easily scan and compare features across plans. Asana’s pricing page does this well, with a clean, easy-to-read table for their three main plans.
Make the most popular option pop. Guide customers by highlighting your recommended plan. Dropbox does this by using a different color for their "Professional" plan, making it stand out.
Keep it simple. Don’t cram your table with too much info. Zendesk’s pricing page uses whitespace and calm colors to cut distractions, helping users focus on what matters.
Use visual cues. Add icons or checkmarks to show feature availability quickly. Smile.io‘s pricing page uses ticks in their table, making it easy to see what each plan offers at a glance.
"The simpler and more minimalistic the page, the easier the sales process is, and the fewer friction points a potential client will have at this crucial point of buying decision-making." – SaaS Design Expert
Your goal? Make comparing plans a breeze. These strategies can help customers quickly find the right plan, potentially boosting your conversions.
Showing Prices in Local Currency
In today’s global market, local currency prices can boost your sales. Here’s why it matters and how to do it:
Build trust and comfort. Showing prices in a customer’s local currency cuts out mental math and uncertainty. ChargeBee‘s pricing page lets visitors switch between currencies, making for a better user experience.
Cut down on abandonment. When customers see prices in their currency, they’re less likely to leave your page to check exchange rates. This can mean more conversions and fewer abandoned carts.
Use smart detection. Use geolocation to show prices in the visitor’s local currency automatically. But always let them change it manually if needed.
Stay consistent. Make sure the local currency shows up everywhere, from the pricing page to checkout.
Think about dynamic pricing. If you’re in multiple markets, you might want to adjust prices based on local economic factors, not just currency conversion.
"Successful software companies have customers from all over the world, and displaying prices in local currencies can make users feel more comfortable." – Proof Blog
Showing local currency prices isn’t just nice to have. It creates a personal touch for your global audience. This simple change shows customers you value their business, no matter where they are.
SaaS Playbooks
SaaS Playbooks is a game-changer for marketers looking to boost their pricing page conversions. It’s a one-stop shop for marketing, sales, and customer experience strategies tailored for SaaS products.
What’s in the box? Notion templates, best practices, and easy-to-follow guides. These tools can help you create a killer pricing page without reinventing the wheel.
Here’s the kicker: SaaS Playbooks taps into strategies that have already worked for other SaaS companies. No need to guess what works – you’re getting battle-tested methods.
Take pricing tiers, for example. SaaS Playbooks suggests using three tiers, just like Notion does. Why? It gives options without overwhelming potential customers.
But that’s not all. SaaS Playbooks also covers the must-haves for your pricing page:
- Catchy, value-focused headlines
- Clear pricing
- Feature breakdowns
- Customer testimonials
- FAQs
These elements aren’t just fluff. They’re what you’ll find on successful SaaS pricing pages. Just look at Dropbox’s page – it’s clean, easy to scan, and has clear call-to-action buttons.
SaaS Playbooks doesn’t stop at design. It digs into user research too. You’ll learn how to survey customers and create buyer personas. This data helps you craft a pricing page that speaks directly to your target audience.
And let’s not forget mobile. With over 60% of online traffic coming from mobile devices, your pricing page needs to look good on small screens. SaaS Playbooks has got you covered there too.
"Your pricing page can be a lead generation magnet – But only if it’s designed right." – Webstacks Team
This quote from SaaS Playbooks sums it up nicely. A well-designed pricing page isn’t just about information – it’s a powerful tool for generating leads and converting visitors into customers.
How to Test and Improve Your Page
Your SaaS pricing page needs constant attention. Here’s how to keep it in top shape:
Testing Different Versions
A/B testing is your best friend for optimizing your pricing page. It helps you figure out what works best. Here’s a quick guide:
1. Pick one thing to test
Focus on a single element like your headline or pricing structure.
2. Make two versions
Create version A (your current page) and version B (the new one).
3. Split your traffic
Use a tool like Google Optimize to show visitors either A or B.
4. Look at the right numbers
Don’t just count conversions. Check revenue, time on page, and click-through rates too.
5. Give it enough time
Aim for at least 1000 visitors per version to get solid data.
6. Learn and repeat
Use what you learn to make your next move. Then test again.
"Completing the Pricing Metric Decision Guide thoughtfully and with real purpose will help you feel more confident about your existing approach to how you choose pricing metrics." – Chris Hopf, Author at PricingWire
Here’s a real example: Groove, a customer service software company, used A/B testing to boost their conversion rate from 1.11% to 4.15%. They didn’t stop after one test – they kept going until they saw big results.
Making Regular Updates
Your pricing page should grow with your business. Here’s how to keep it fresh:
1. Listen to your customers
Use tools like Hotjar to gather feedback about your pricing. Pay attention to common questions.
2. Watch how people use your page
Use heatmaps and session recordings to see where visitors get stuck or skip important info.
3. Keep an eye on competitors
Check out other pricing pages regularly. Are you still offering good value?
4. Update your selling points
As your product changes, make sure your pricing page shows off new features.
5. Improve your message
Use insights from your support and sales teams to address common concerns right on the page.
6. Make it mobile-friendly
Over 60% of web traffic comes from mobile devices. Make sure your page looks good on small screens.
Your pricing page is where potential customers decide if your product is worth buying. By always testing and improving, you’re making your whole sales process better.
"Continuously assessing user behavior allows you to quickly prioritize and execute data-driven optimizations that delight the customer."
Here’s a tip: Don’t give people too many choices. Notion, for example, uses just three pricing tiers. This makes it easier for potential customers to decide.
Conclusion
A SaaS pricing page that boosts growth isn’t just about numbers. It’s about telling a story that shows off your product’s worth and helps potential customers decide to buy.
Keep it simple. Notion’s three-tier pricing works well. It helps customers choose without feeling stuck. SaaS Playbooks backs this up – fewer options often mean more sales.
Be open about what you offer. Show clearly what each plan includes. Use visuals to point out differences. Asana’s side-by-side table is a great example of this.
Show off who trusts you. Intercom displays logos from big names like Amazon and Meta. It’s an instant trust-booster. Treehouse uses customer stories to prove their service works in the real world.
Always try to make things better. Groove bumped their conversion rate from 1.11% to 4.15% by testing different versions of their page. It shows how much tweaking and improving can pay off.
In 2024, a good SaaS pricing page does more than list features and prices. It turns visitors into loyal customers. Focus on being clear, showing value, and making the page easy to use. That’s how you build a pricing page that not only informs but also makes people believe in what you’re selling.